London Olympics
The XXX Olympic Games
will be held from 27 July to 12 August 2012 in London, England. This will be
the first city to host the Olympics three times, having played host in 1908 and
1948 respectively.
Olympic torch route
The Olympic torch was
unveiled on 8 June 2011. The design resembles a gold mesh, and contains eight
thousand holes representing the number of carriers and the travel distance in
miles to the opening day (12,800 km). Triangular shape has several meanings:
the Olympic values of "respect, excellence and friendship", the
Olympic motto "faster, higher, stronger", the number of times that
the city has hosted the Olympic Games and the areas working in London in 2012:
"sport, education and culture '. Its creators were Edward Barber and Jay
Osgerby.
Logo and graphic
design
The emblem of the games
in the streets of London. The logo was unveiled on June 4, 2007 by the Olympic
Committee and the ambassadors of the game. Represents the number
"2012" and includes the Olympic rings and the word 'London'. Its
modern design, displayed in pink, blue, green and orange means dynamism, and
over time from submission to the opening day. Also symbolizes "the Olympic
spirit and the willingness of the games to attract public participation."
For the first time the logo has the same design for the Paralympics Games. Its
creator was the brand consultancy Wolff Ollins.
The official mascots
of the Olympic and Paralympics Games are Wenlock and Mandeville. They were
created by the company Iris and delivered on May 19, 2010. According to the
story both born of the drops falling steel construction of the last support
beam of the Olympic Stadium in London.
Sports
The sporting event
will be developed covering Olympic sports twenty-six thirty-nine disciplines. With
respect to the previous edition, two sports are less with the removal of
baseball and softball from the Olympic program. However, there will be some
news: for the first time will take place in the women's boxing, also in cycling
track the number of competitions for each gender shall be five, unlike Beijing
where he had five for men and three for women, and tennis will be added in the
mixed doubles competition.
Organization
The event organizers
will be in charge of two entities: the Organizing Committee and the Project
Office Olympics (ODA by its acronym in English). The Organizing Committee is
responsible for planning, as well as raising the funds necessary to carry it
out. It is also responsible for the execution of the opening and closing
ceremonies, the Olympic torch relay, the participation of nonprofit
organizations, promotion of pets and the festival in 2012. The
committee chairman is former Olympic champion Sebastián Coe.
Project Office is
responsible for carrying out the physical works necessary for the development
of the Olympic Games, as well as transport and services for optimum
performance. There is also support from other agencies: the Olympic Board which
is responsible for coordination and inspection of the games, The Nation and
Regions Groups, which will ensure the involvement of people in the UK in the
games, the Mayor of London Boris Johnson, which will ensure that Londoners
benefit received from the event, the Department of Culture, Communications and
Sports, in charge of finances and sponsorship games ODA, and the official
sponsors of both international and UK.
Users
The medals were
presented one year before the opening ceremony of the Games by Princess Anne in
the UK and Sebastian Coe in Trafalgar Square. The medals have a circular shape
and the obverse shows the goddess Nike appears to arise from the Panathenaic
Stadium in Athens. The reverse shows a complex design whose background appears
in the form of an amphitheater and the center shows the logo of the games, also
contains a grid that evokes the "energy radiated by the athletes,"
the River Thames and the figure of a table draws attention to the center. The
designer is the artist David Watkins.
The diameter of each
coin is 85 mm with a thickness of 7 mm. At the edge will be recorded the names
of the winning athletes with sport and discipline concerned. They will be the
most influential in the history of the Games as they vary from 375 g to 400 g,
although the material of the gold medals barely covers 1.3% of the metal, while
92.5% is silver. About 2,100 badges will be delivered during the games.
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